Smaller incomes also meant that normal leisure activities such as going to the restaurant were replaced by home entertainment. As they became more affordable, puzzles seemed a perfect choice. Many unemployed carpenters, architects and craftsmen sold or rented jigsaw puzzles created in their home workshops. Attesting to the craze, circulating libraries and drugstores even rented puzzles, charging between three to ten cents per day, depending on their size. At the same time a new innovation appeared, making puzzles even more affordable and easy to manufacture: the introduction of die-cut cardboard puzzles. Die-cut cardboard puzzles meant the beginning of mass production. In 1932, advertising puzzles were also developed. Retail stores offered free puzzles (with brand names or product pictures) when their products were purchased. Novelties didn’t stop here, as the autumn or 1932 saw the introduction of the weekly jigsaw puzzle. The Jig of the Week could be bought for 25 cents, every Wednesday, at newsstands. They came in weekly series, like Jiggers Weekly, Picture Puzzle Weekly, Movie Cut-Ups (featuring popular films) or B-Witching Weekly.
